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La Vaquita to
Exhibit at the IDDBA's Dairy Deli Bake Show 2009
June 5, 2009-Houston, Texas- Castro
Cheese Company, manufacturer of "La Vaquita"®
brand Hispanic cheeses and creams , will be exhibiting
at the 2009 Show of the International Dairy, Deli,
and Bakery Association (IDDBA), June 7-9, 2009
in Atlanta, Georgia.
With more than 30 years in the
market, La Vaquita has become an iconic brand
for the US Hispanic community. The company's Queso
Fresco cheese is their most popular product, and
it has a special and regular place at the table
of Latino families in the U.S.
In spite of the current economic
crisis, the company has continued to increase
its market share. La Vaquita is the second largest
Hispanic cheese brand in the US in spite of its
limited distribution, and it has played a role
in growing the Hispanic cheese category in the
US. Total U.S. production of Hispanic cheese increased
183% percent from 1996 to 2008.
According to Elizabeth Castro,
VP of Sales and Marketing, "La Vaquita offers
our customers the flavors, smells, and memories
that take them back to their mothers' kitchens.
That's why they prefer our products."
As many stores modify their assortment
to cater to the growing Latino population, La
Vaquita has been a key partner. The company not
only provides high quality products, but it also
lends its expertise to help its partners succeed
in the Hispanic market.
The brand is available at many
popular retailers, including Fiesta Mart, H.E.B.,
Kroger, Wal-Mart, Buy For Less, and many others.
La Vaquita has also transcended cultural boundaries.
Non-Hispanic s have turned to La Vaquita for many
reasons: to satisfy their need for authentic Latin-flavor,
as a lower fat but flavorful alternative to other
cheeses, or to take advantage of the fact that
La Vaquita cheeses are vegetarian.
To learn more about La Vaquita
line of products, or to schedule an appointment
during the show, please contact Castro Cheese
directly at 713.460.0329 or via email at info@castrocheese.com.
About Castro Cheese Company
Founded in 1971, Castro Cheese
Company is a leading manufacturer, marketer, and
distributor of Hispanic cheeses and creams. The
company markets its products under the "La
Vaquita"® brand and is well known for
the high quality and authenticity of its products.
For more information about Castro Cheese Company,
and to learn about the company's products, please
visit http://www.vaquitacheese.com
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