"La Vaquita" is the number one selling brand of Queso Fresco in our hometown of Houston, the United State’s fourth largest city, home to a Hispanic population that numbers 40% of the city’s total population. We outsell our closest competitor, a nationally known Hispanic cheese, by 6 to 1. ACNielsen scan data shows that over 40% of all specialty or imported cheese (goat, French, Greek, Italian, Hispanic, etc.) sold in the Houston metropolitan area is "La Vaquita’s" Queso Fresco! We are also gaining ground in other markets outside of Houston.

We believe the strength of our sales in the Houston market is a good indicator of the possibility of success in other markets. The percentage of Mexicans living in Houston is very similar to the percentage of Mexicans living in both Los Angeles, the country’s largest Hispanic market, and the United States as a whole. Houston also has a large Central and South American population. Many manufacturers choose Houston as a test market for Hispanic products before launching them nationwide or in other key markets.

In closing, "La Vaquita" has a well established track record of almost 30 years of success in the Hispanic markets in which it has been sold. And, with the growing popularity of and demand for "authentic" Hispanic products in the general market, "La Vaquita’s" success is growing there as well.

If you are interested in distributing or selling "La Vaquita" products, or you would like further information, contact us.